Hahn Consulting is the premier marketing consulting firm serving the world's leading providers of services for computers, software, networking, office equipment, high-tech capital equipment, medical equipment, test equipment, and other segments of high technology. The company's focus is on the strategies, marketing and selling of service and support.
Research conducted by Hahn Consulting includes customers, prospects, competitors, and benchmarking. This work is used by our clients to compare their offerings and prices to competitors and industry leaders. It is also used to develop strategies, new business opportunities, and in pricing, positioning, and packaging service and support offerings.
Consulting projects include marketing and pricing audits, design and pricing of new and existing service and support packages, and strategic business development. The company also provides complete outsourcing of marketing services for clients including project management and development of marketing communications materials such as brochures and data sheets. Strategies to sell services are another specialty, including positioning, competing, and negotiating. Recently we have been asked by service organizations to assist them in developing and delivering presentations to their product sales counterparts, selling service internally to sales organizations.
Training is a major part of Hahn Consulting's services. Our staff have trained more service professionals in the skills and techniques of Marketing and Selling services than any other group in the world. The company regularly holds public seminars on Marketing related topics as well as delivers custom in-house courses. Current courses include Value-Based Selling Skills; Value-Based Negotiating; Pricing, Designing, and Marketing High-Value Services; Pricing Software Support; and Value-Based Service Marketing. Our seminars are held throughout North America, in Australia, and in many countries in Asia and Europe through a carefully-chosen network of affiliate consulting firms.
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