Hahn Consulting offers a variety of courses designed to support service professionals in achieving their business objectives. Our current course offerings include:
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Best Practice Marketing for High Technology Services - The strategies and techniques utilized to market high technology services are different than those used for tangible products. This class is unique in its focus on the marketing of services. The seminar addresses both strategies and techniques, with frequent reference to common industry practices as well as best practice processes. The classic four Ps of marketing: Price, Product, Promotion, and Place, are translated into their service-specific counterparts. The fundamentals of developing a service marketing strategy and a strategic marketing plan are presented in detail. Even experienced marketing professionals can expect to see results at higher levels.

Value-Based Selling - Providing skills-oriented training for both service professionals who haven't had extensive sales training and sales professionals who need insights into selling an intangible product…service, this valuable course offers training in the sales process, identifying selling styles, creating relationships, diagnosing motivations, proposing/closing, handling objections, and the secrets of selling service.

Value-Based Negotiating – Created especially for service professionals with prior sales training, the course provides important information on how to negotiate, identifying selling styles, developing creative solutions, and satisfying without giving in.

Selling Professional Services This skills-oriented class is designed specifically for the selling of high-tech professional services and will benefit novice to advanced sales people alike. The unique challenges and complexities of selling professional services are addressed.

The Best Practice of Service Pricing Designed for those who face the task of establishing or updating prices of high technology services. Pricing will be put into context with the other Ps of marketing as well as service buying behavior. Attendees can expect to gain a strategic view of pricing, receive a complete picture of the common techniques employed, and to pick up

 Public seminars are presented several times a year with open registration available.
 Schedules and details of public seminars will be posted on the calendar page of this website as available.

 Most often the seminars are given in-house for employees of an individual company. These in-house seminars have the advantage of being customized to deal with real world clients and situations that are specific to the individual company.

Please contact Hahn Consulting for more information regarding the in-house training.  

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