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E-learning Opportunities
Value-Based Selling Online
No time to attend a live, two-day seminar? This six-module e-learning experience is for you. Work through the material online, anytime, at your own pace. Demo

Register for VBS Online

 
Resource Center
Valuable resources for the services sales and marketing executive.
Hahn Training Syllabi
Click on any course title to view a course syllabus.

Designing and Pricing Services
Value-Based Selling
Value-Based Selling II
Value-Based Negotiating
Selling Professional Services
Best Practices of Service Pricing
Best Practices of Services Marketing

Courses offered in public sessions, as tailored in-house sessions, and as Web-based training. Contact Dale at (503) 668-9200 ext. 3 for details.

Articles
Click here to access our extensive collection of industry-related articles.

Industry Links
We partner with the following organizations and recommend them for their technology services focus and integrity as resources for services marketers and sellers.

 








 

 

 

What The Industry Has To Say About Hahn

“Al is by far the most experienced and knowledgeable service marketing and sales professional I have come across in my 30+ years in service. He trained our entire global front line service engineer team at Acuson (Siemens Medical) in contract sales that got us to a 65%+ contract level. He and his team partnered on a program training the equipment sales reps that resulted in a 15% increase in higher level contact sales when selling equipment. Overall, Al has expertise in most service environments from software to hardware, consumer to high tech product services across many industries, and global expertise from Asia to Europe to US. I highly recommend Al and do not hesitate to contact me if you would like more information.” Jim.Fetterman@fei.com

Top qualities: Great Results, High Integrity, Creative

Jim Fetterman

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About Hahn Consulting
We are focused solely on helping our technology customers market and sell their services. We can assist this process through our three main project models.
  • Consulting: industry experts are available to assist in the development of viable service products, and facilitate the strategic planning to market those products both to internal and external customers. 
  • Research: our team of researchers are skilled in gathering customer and competitive data you need to make informed decisions as you develop service products.
  • Training: we teach skills that address the unique nature of marketing and selling technology services. Our seminars are available in public sessions and in tailored in-house training sessions. Training is available in both live and Web-based delivery formats.

Resolving Cross Functional Issues
Service and support organizations bear the ultimate brunt of many decisions made by other departments in a company. Ideally, everyone works together to see that it all is perfect for our customers. In reality, things are thrown over the wall from one silo to another. Once the product ships, it typically becomes service and support's responsibility.

We have formed a partnership with Roy Sequeira of Sequeira Consulting to help our clients avert cross functional issues. Roy has a bachelor's in physics and mathematics with an MBA, and extensive experience in global service and support, and new product introduction (NPI). He is also an affable person with the diplomatic skills often required in cross-functional problem solving. www.sequeiraconsulting.com

 

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